MarketingResearch & Reports

Account-Based Marketing: What’s All The Hype?

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Like most buzzwords, Account-Based Marketing (ABM) isn’t a new concept, it’s just that marketers have been previously focused on generating thousands of leads instead.

But marketers need to find a way to make lead generation about quality, not quantity, and 97% of B2B marketers say that ABM delivers a higher ROI than any other approach.

In this guide, you’ll discover:

  • How to know if ABM is right for your business
  • A 6 step guide to successful ABM
  • Inspiration from the companies doing ABM right
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