MarketingResearch & Reports
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Like most buzzwords, Account-Based Marketing (ABM) isn’t a new concept, it’s just that marketers have been previously focused on generating thousands of leads instead.
But marketers need to find a way to make lead generation about quality, not quantity, and 97% of B2B marketers say that ABM delivers a higher ROI than any other approach.
In this guide, you’ll discover:
How to find your brand's unique voice - and own it.
From following the path of a unicorn to breaking free from corporate restraints, there's a lot big businesses can learn from startups.