When You Move

When You Move is an innovative technology-first conveyancer looking to disrupt the property sector.

The new branding for WYM perfectly reflects where we want to take the business. We stand out against our competitors and it looks fresh and premium. It has worked brilliantly across all our content and assets; Digital Radish did an excellent job.

Simon Bath, CEO
When You Move

Results

An incredibly successful launch, with 73% of top tier 1 targets responding to the campaign. Winner of B2B Marketing Award.

Branding, Strategy

Objectives

When You Move wanted to launch an exciting new proposition into an overcrowded marketplace. Created to make moving home easier through improved conveyancing, the brand needed to convey authority as well as being approachable and friendly.

Solution

Digital Radish developed the brand to reflect a ‘stress-free’ proposition, with calming gradients suggesting a smooth, calm transition as people move home. We used traditional property imagery with a fresh treatment, and images that sparked emotions of the joy of moving house.

As part of the overall brand strategy and creative development we delivered:

  • Brand guidelines and collateral
  • A new website and app
  • Marketing material
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