Why do it?
Marketing that is powered by content outperforms product offers by 23%. According to our clients’ recent survey, content marketing is the channel that is predicted to see the most growth in 2016.
What is it?
Put simply, it is the process of providing relevant, valuable content that genuinely benefits your market: providing information that they need to know, rather than just what your sales team might want to tell them! Content marketing is a long term approach that builds credibility, awareness and drives leads. It can include blogging, whitepapers, infographics, case studies, collateral, social and shareable content, video and much more.
How do we do it?
We start with data and insight: we talk to your prospects; analyse what they read and how they’re influenced, to create a content strategy that is better than your competitors. Our analysts focus on primary research – what can we do or say that is genuinely new and thought leading? And we use the latest technology to deliver it...