Why do I need it?
Driving awareness, demand and action in new markets can be difficult without thorough planning and on-the-ground marketing delivery. We help businesses with the research and insight leg-work that helps underpin the growth plan.
What is it?
Market insight involves market sizing, identifying the most lucrative segments to target, competitor analysis, identifying obstacles, pricing, buyer personas, and routes to market. It’s crucial for business growth when launching new products, entering new markets or territories.
How do we do it?
Our marketing analysts have backgrounds from Bain, Goldman Sachs and various governments. We use a range of databases, resources, data tools (Alteryx, SPSS etc) our experience, and hard graft, to give you the insight and action you need.